A TEEN CROSS-MEDIA FORMAT A format for teenagers, on TV and on the web. Years before smartphones and social networks spread among young people, Komitiva was a cross-media format (the first in Italy), a bridge between the web and TV, where young people could participate directly, proposing their komitiva (‘clique’), their style and slang, on the web and on air. The format included a website open to participants and various television crews around Italy, who made 1000 portraits of Italian cliques.
CONCEPT / SHOWRUNNER / PRODUCTION DESIGN
Massimo Di Felice
Cécile Glevarec - White Prod. srl / Sara Massaccesi - Guerrilla Marketing srl
- Jetix [2007-2008]