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PROJECT INFO

A viral campaign to promote the movie THE WOMAN IN BLACK (the highest-grossing British horror film in 20 years) starring Daniel Radcliffe (Harry Potter) distributed in Italy by VIDEA-CDE. The campaign was based on a series of 20 short viral videos spread on the internet, a guerrilla marketing action, a Facebook app and a website.

CREATIVE DIRECTOR / FILM DIRECTOR
Massimo Di Felice

DOP
Luca Frullino Orefice

WEB DEVELOPMENT / APP / GUERRILLA MARKETING
Sara Massaccesi - Guerrilla Marketing srl

CLIENT
Videa - CDE

WHAT DID THEY SEE?

PROJECT INFO

A viral campaign to promote the movie THE WOMAN IN BLACK (the highest-grossing British horror film in 20 years) starring Daniel Radcliffe (Harry Potter) distributed in Italy by VIDEA-CDE. The campaign was based on a series of 20 short viral videos spread on the internet, a guerrilla marketing action, a Facebook app and a website.

CREATIVE DIRECTOR / FILM DIRECTOR
Massimo Di Felice

DOP
Luca Frullino Orefice

WEB DEVELOPMENT / APP / GUERRILLA MARKETING
Sara Massaccesi - Guerrilla Marketing srl

CLIENT
Videa - CDE

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