A viral campaign to promote the movie THE WOMAN IN BLACK
(the highest-grossing British horror film in 20 years) starring Daniel Radcliffe (Harry Potter) distributed in Italy by VIDEA-CDE. The campaign was based on a series of 20 short viral videos spread on the internet, a guerrilla marketing action, a Facebook app and a website.
CREATIVE DIRECTOR / FILM DIRECTOR
Massimo Di Felice
WEB DEVELOPMENT / APP / GUERRILLA MARKETING
Sara Massaccesi - Guerrilla Marketing srl
Videa - CDE